0066.

Watched a movie in my Media Ethics class today, which, by the way, is the most pointless waste of time, filled with girls' half-baked arguments about why one person shouldn't be helped if everyone can't be helped...

..but I digress.

The video was about advertising and how the leading advertisers try to tap into our inner desire to be a part of something. Anything, really. It was interesting because they researched what makes people want to join cults, and applied that to advertising.

One of the main points was fulfilling needs--unconscious and conscious. Community was one of them.

It just made me think about our humanity and how we all long for the same things. And there is a reason for that. I loosely paraphrase CS Lewis in saying that for every desire there is something to fill it, and if we find in ourselves a desire which we cannot fill on earth, our only conclusion can be that we are made for another world.

It's humbling and makes me feel connected to the rest of the world, in a way, to remember that we all long for community--to be known and loved. To feel included. It gives me hope that there is a way to reach people who are extremely different from you--common ground.

Of course as Christians we know this. We are created to be in community. Hence, Eve. I mean, let's face it. No one likes being alone. At least not for more than a couple days.

We reflect our Creator who already lives in community via the Trinity.

It's just interesting and a little disheartening to know we're all searching for the same thing and some people will never find it because they are looking in the wrong places.

It's a little cliche, but I guess that's because it's true. The "God-shaped-hole" you learn about in 7th grade Sunday school holds true--even if it does turn into Christianeze.

So the point of the movie was that products become a sense of identity--Mac users, Coke drinkers, TOMS and Chaco wearers, Hummer drivers (although really, who wants to be THAT guy?)--you name it.

It made me think. I do identify myself with things I use/drink/wear.

Why does that junk matter? Sometimes I realize that I am ridiculous.

...And then forget it the next day.

[This post didn't really become what I wanted it to be. It's a little more scattered than I intended, but I'm listening to John Mayer's new album simultaneously so I'm kind of just writing what I'm thinking.]

The End.